SSC’s Big 5: How to Sell American-Made
In today’s market, consumers are becoming increasingly conscious about the products they buy, with many seeking locally sourced and carefully crafted products. As a result, American-made products are gaining popularity for their quality, craftsmanship, and commitment to supporting local economies. However, selling American-made products requires more than just a statement – oftentimes it’s about telling a story while tapping into consumer pride. At SSC, we understand the value of American manufacturing, that’s why we continue to honor our 60 + year history through our American-made products.
Whether you’re a small business owner or a franchisee, understanding how to position your American-made products can help you stand out in a competitive market and attract customers who value authenticity and quality. In this blog, we’ll dive into SSC’s American-made products and how to sell American craftsmanship.
SSC’s American-Made Products
SSC’s Big 5, better known as our American-made products, consist of high-quality garage door springs, longs steel products including track, struts, and angle and Invicta Door®:
These products, all proudly manufactured in the U.S., offer American-made durability and reliability. Over the decades, SSC has built a reputation for providing high-quality products and solutions to the industry that stand the test of time.
In addition to its manufactured products, SSC also distributes the parts and hardware needed to complete just about any overhead door job.
History Sells, Tell the Story
SSC was founded in 1962 by industry pioneer Clarence Veigel. Now, 63 years and four generations later, SSC is still family-owned with impressive product offerings and an exceptional customer experience for the garage door industry. SSC is an industry-leading expert deeply intertwined with industry innovations, with Veigel publishing the first Torsion Spring Rate Book in 1958, SSC offering the first spring warranty in 1982, and Solutions Spring Engineering software launching on desktops in 1997. While that may not mean much to your customers outside of the industry, what does matter is that their SSC products are built to last with American craftsmanship. We’re not the new kids on the block – or in the industry – so your customers can rest assured their new springs, long steel, or garage door, is thoroughly tested and developed to meet our high-quality standards.
The story of SSC represents not only a dedication to quality but also a commitment to the longevity and success of American manufacturing. This is the commitment you share by selling American-made products to your customers.
Marketing American-Made Quality
When it comes to selling American-made products, quality is often the first thing that comes to mind. Consumers understand that products made in the U.S. are synonymous with quality, precision, and durability. SSC’s products are no exception. Whether you prefer to use social media or traditional mailers to get the word out about your business, highlight the impact of supporting American manufacturing and American jobs. Focus on genuine messaging that not only highlights the quality and reliability, but also the local implications of American-made products for your community. Positioning your American-made products as a local choice can help foster loyalty within your community and build your brand recognition.
Conclusion
By leveraging the history of SSC, showcasing the high standards of American manufacturing, and appealing to local values, you can effectively market American-made products that stand the test of time. The pride that comes with American craftsmanship is expertly matched with quality that your customers need.
